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USING BARCODES (Guidelines)

Barcodes are supplied in .jpg format (only) for easy incorporation into printed elements.


MAGNIFICATION NOTES

The specified magnification range for an EAN13 barcode image scanned in retail environments is 80% - 200% (X-dimension 0.26mm - 0.66mm).

A stated "standard" size UPC barcode is called 100% magnification.

The overall dimensions of a 100% UPC are 37.29mm x 22.85mm.


A minimum magnification of 75% (X-dimension 0.25mm) is permitted only to on demand (e.g. thermal) print processes.

In such cases, the bar heights should not be truncated below the minimum required height for an 80% magnification barcode symbol.

When a barcode may also be scanned via automated scanning (ie. in a General Distribution environment), the allowable magnification range is 150% to 200% (X-dimension 0.50mm - 0.66mm).


HUMAN READABLE INTERPRETATION

The "Human Readable Interpretation" is printed under the barcode symbol.

The recommended typeface for the Human Readable Interpretation is OCR-B at a height of 2.75mm at nominal size (100% magnification, X-dimension 0.33mm).


TYPEFACE

The stated typeface is a recommendation only - alternative type fonts and character sizes are acceptable as long as the digits are clearly legible.